29th Annual Keith Hamilton Toy Run

A beloved festive tradition in Wellington Shire, the 29th Annual Keith Hamilton Sale and District Toy Run brings together riders, community groups, and local families for a day of generosity and holiday spirit. Organized by the Red Knights Motorcycle Club Chapter 6, the event honors the legacy of local founder Keith Hamilton, who initiated the event to ensure every child in the region receives a gift at Christmas. What began as a small gathering of passionate local riders has grown into an iconic regional motorcycling spectacle that unites the entire Gippsland community.

The festivities kick off in the heart of Sale at the Clocktower Mall along Raymond Street, where hundreds of decorated motorcycles, trikes, and classic vehicles assemble. Spectators line the streets as the thundering convoy departs for its parade ride through neighboring towns, showcasing festive costumes, tinsel-draped handlebars, and toy filled sidecars. The ride concludes at a designated community venue, where participants gather to celebrate with local food stalls, entertainment, and shared holiday camaraderie.

At its core, the Toy Run is dedicated to providing vital relief to families facing tough times during the Christmas season. All collected toys, non-perishable food items, and monetary donations are handed directly to local branches of charity partners, including the Salvation Army and St Vincent de Paul Society. Supported by local businesses, community partners, and riders from across Victoria, the Keith Hamilton Toy Run remains a heartwarming demonstration of country hospitality and holiday cheer.

Whether you are jumping on your bike to join the procession, donating a toy at the staging area, or waving from the roadside as the convoy rolls by, the Sale and District Toy Run welcomes everyone to be a part of making Christmas brighter for Gippsland families.